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About this portal  
   
     
  These style guides are intended to be used as reference for designers and marketers in creating the 'look' but not to hinder creativity. It covers all the tools which, when used together, make us unique. It also shows how to apply these elements to a selection of applications.  
     
  Further clarification of these guides can be obtained via Jumeirah marketing at brandmarketing@jumeirah.com